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Sponsor: Emine Ergin
Conditions: Cervical Cancer Screening, Breast Cancer Screening, Colorectal Cancer Screening, Digital Health Literacy
Interventions: Social Media-Based Education, Standard Online Education
Countries: Turkey (Türkiye)
This randomized controlled study evaluated a social media-based educational program for women who had not previously participated in breast, cervical, or colorectal cancer screening. A total of 132 women aged 30-70 years were assigned to either a social media-based education group or a standard online education group. The social media-based program was structured according to the Social Ecological Model and delivered through closed WhatsApp and Instagram groups. The standard education group received two online educational sessions via Zoom. The study evaluated three primary outcomes: knowledge regarding cancer screenings, attitudes toward cancer screening, and self-reported digital health literacy. These outcomes were measured before the assigned educational program and four weeks after its completion. The study did not measure actual participation in cancer screening.
Sex: FEMALE
Age: 30 Years to 70 Years
Healthy volunteers: Yes
Study type: INTERVENTIONAL
Inclusion Criteria: * Female * Aged 30-70 years * Applied to Medipol Mega University Hospital in Istanbul between June and August 2025 * Had not previously undergone breast, cervical, or colorectal cancer screening * Actively used both WhatsApp and Instagram * Had access to a digital device and internet connection that enabled participation in the educational program * Voluntarily agreed to participate and provided written informed consent Exclusion Criteria: * Previous diagnosis of any type of cancer * Previous participation in any breast, cervical, or colorectal cancer screening procedure
- Istanbul, Turkey (Türkiye)