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Le Kip Kip: A Campaign to Change Social Norms and Build Sustainable Demand for PrEP Among Women in South Africa

CompletedNA

Sponsor: Johns Hopkins Bloomberg School of Public Health

Conditions: Pre-exposure Prophylaxis, HIV Infections

Interventions: Social Media Campaign, PrEP Champions, Community Mobilization, Standard of Care

Countries: South Africa

The purpose of this study is to evaluate the impact of a social media campaign and community engagement activities to promote pre-exposure prophylaxis (PrEP) use among young women and to influence community norms around PrEP in South Africa. To do this, the investigative team will analyze PrEP initiation and retention data from the study's implementing partner, TB HIV Care, a non-profit organization providing PrEP to marginalized young women in South Africa. The effect of the social media campaign and community engagement will be tested using a short duration cluster randomized trial (CRT).

Eligibility overview

Sex: FEMALE

Age: 15 Years to —

Healthy volunteers: No

Study type: INTERVENTIONAL

Eligibility criteria

Inclusion Criteria:

* Eligible to take PrEP per TB HIV Care programmatic criteria
* Engaged in TB HIV Care HIV prevention program

Exclusion Criteria:

* Not eligible for PrEP (not at risk for HIV) per TB HIV Care programmatic criteria

Locations (1)

Cape Town, Western Cape, South Africa