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Designing Impactful Warnings for Sugary Drinks

CompletedNA

Sponsor: University of North Carolina, Chapel Hill

Conditions: Health Behavior

Interventions: Text warning with square background, Text warning with octagon background, Icon warning, Graphic warning

Countries: United States

The goal of this online RCT study is to examine how sugar-sweetened beverage (SSB) health warnings influence US adults' perceptions and reactions. The investigators have the following predictions: 1. SSB warnings will be perceived as more effective than the control (message topic) 2. Icon and graphic warnings will be perceived as more effective than text-only warnings (message type) The investigators will also examine the interaction of warning topic and warning type, but have no specific hypothesis about this interaction. Finally, the investigators will test the following predictions about the secondary outcomes: SSB warnings (vs. control), as well as icon and graphic warnings (vs text.warnings), will lead to lower perceived product healthfulness, lower purchase intentions, and higher cognitive elaboration.

Eligibility overview

Sex: ALL

Age: 18 Years to 99 Years

Healthy volunteers: Yes

Study type: INTERVENTIONAL

Eligibility criteria

Inclusion Criteria:

* at least 18 years old
* Prime Panels member
* have at least one child ages 2-12
* Currently reside in the US

Exclusion Criteria:

* less than 18 years old

Locations (1)

Chapel Hill, North Carolina, United States