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Sponsor: University of North Carolina, Chapel Hill
Conditions: Dietary Habits
Interventions: Sugar-Sweetened Beverage Warning Label, Neutral label
Countries: United States
The purpose of this randomized controlled trial is to determine whether pictorial warnings on sugar-sweetened beverages are more effective than neutral labels at reducing parents' purchases of sugar-sweetened beverages for their children. Participants will be parents or guardians of at least one child age 2-12. The trial will take place in a mock convenience store. Participants will be randomly assigned to a pictorial warnings arm in which all sugar-sweetened beverages in the store are labeled with pictorial warnings, or to a control arm in which all sugar-sweetened beverages in the store are labeled with a neutral label. All participants will visit the mock convenience store setup based on their randomized trial arm and be instructed to engage in a shopping task. Participants will complete a computer survey after the shopping task.
Sex: ALL
Age: 18 Years to —
Healthy volunteers: Yes
Study type: INTERVENTIONAL
Inclusion Criteria: * Be 18 years or older * Be able to read and speak English or Spanish * Be able to take a computer survey in English or Spanish * Be the parent or guardian to at least one child between the ages of 2 and 12 who consumed at least one sugar-sweetened beverage in the week prior to taking the screener Exclusion Criteria: * Cannot have participated in the investigator's previous study at the convenience store in the past year * Cannot live in the same household as another enrolled study participant
- Chapel Hill, North Carolina, United States